attitude research

/'ætɪtju:d rɪˌsɜ:tʃ/, attitude survey /'ætɪtju:d ˌsɜ:veɪ/ noun
1. the act of carrying out a survey to discover people’s attitudes to products, advertisements or the companies producing them
2. research that attempts to discover whether people’s feelings about something, such as the company they work for, are positive or negative

Marketing dictionary in english. 2015.

Look at other dictionaries:

  • attitude research — ➔ research * * * attitude research UK US noun [U] MARKETING, HR ► detailed study of people s feelings and opinions about a company or product: »The aim of employee attitude research is to increase staff engagement with the company …   Financial and business terms

  • attitude research — An investigation into the attitudes of people towards an organization or its products. Attitude research is important to advertising specialists in planning campaigns. For example, it might reveal a Buy British attitude among respondents, which… …   Big dictionary of business and management

  • attitude research — Gen Mgt an investigation into people’s beliefs regarding an organization, its products or services, or its activities. Attitude research is used in marketing to ascertain opinions among consumers and the public in general. It is also used within… …   The ultimate business dictionary

  • Attitude (psychology) — Attitude is a hypothetical construct that represents an individual s like or dislike for an item. Attitudes are positive, negative or neutral views of an attitude object : i.e. a person, behaviour or event. People can also be ambivalent towards a …   Wikipedia

  • research — re‧search [rɪˈsɜːtʆ, ˈriːsɜːtʆ ǁ ɜːr ] noun [uncountable] 1. study of a subject to find out new things about it or to test new ideas, products etc: • A leading pharmaceutical company will finance the research. • What sets us apart from the rest… …   Financial and business terms

  • Attitude change — Breckler and Wiggins (1992) define attitudes as “mental and neural representations, organized through experience, exerting a directive or dynamic influence on behavior” (p. 409). Attitudes and attitude objects are functions of cognitive,… …   Wikipedia

  • attitude — attitudinal, adj. /at i toohd , tyoohd /, n. 1. manner, disposition, feeling, position, etc., with regard to a person or thing; tendency or orientation, esp. of the mind: a negative attitude; group attitudes. 2. position or posture of the body… …   Universalium

  • Attitude polarization — Attitude polarization, also known as belief polarization, occurs when people who have a belief or attitude interpret evidence for or against that belief/attitude selectively, in a way that shows a bias in favour of their current view. [Fine… …   Wikipedia

  • attitude survey — Mktg a piece of research carried out to assess the feelings of a target audience toward a product, brand, or organization …   The ultimate business dictionary

  • qualitative research — Mktg research that focuses on “soft” data, for example, attitude research or focus groups. See also quantitative research …   The ultimate business dictionary

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